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Beyond the Line

The video site for sustainable business intelligence


Albe Zakes Making Products from Waste

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About Albe Zakes>
Albe Zakes is the 25 year-old Global VP, Media at TerraCycle, Inc., the world’s leading ‘upcycling’ company, which converts waste materials into eco-friendly, affordable products available at major retailers worldwide. Albe came to TerraCycle shortly after graduating from the University of Colorado, Boulder. There he completed a double major in English Literature and Psychology. In addition to his studies, Albe ran several grassroots groups and worked as a Campaign Supervisor for CoPIRG (Colorado Public Interest Research Group.) With PIRG he helped to run the Environment Alert initiative for two years, hosting on-campus awareness events and running letter writing, petitioning and fundraising campaigns. He was also co-chair of the Colorado chapter of Hip Hop Congress a grassroots movement that spreads political and social awareness and activism through music and poetry. Albe started at TerraCycle as an unpaid intern in the PR department, after being told he did not have enough experience for a full time position! After spending two months as an intern he was offered a full time position and never looked back. In the last three years, Albe has worked his way to the top of the PR department. With little PR experience he helped TerraCycle battle Scotts Miracle-Gro, by running the “Sued by Scotts” Campaign in 2007, which received national media attention. Under Albe’s management the PR department has secured almost 2000 media placements in the last 3 years, including over 1200 placements in 2009 year to date, which have generated over 900 million impressions. This year he secured coverage for TerraCycle on Oprah and Good Morning America on the same day, Earth Day! Today, TerraCycle conducts 100% of their PR in-house, despite managing expansion in 5 countries including Brazil and the UK. In addition to managing the company’s public relations activities, Albe organizes TerraCycle’s yearly Graffiti Jam and helps run the summer Internship program which hosts over 20 college students every summer and several during the school year as well. Albe’s speaking platforms have included Harvard, Harvard Business School, Wharton School of Business, Denver University, the American Horticultural Society Annual Conference as well as countless ‘green’ and business conferences including the HBA Global Beauty Summit.
About Terracycle
After getting its start in 2001 with organic fertilizers made from worm castings, TerraCycle, Inc. has become one of the fastest growing eco-friendly manufacturers in the world. Today, TerraCycle runs free nationwide collection programs for non-recyclable waste materials in five different countries, with over 70,000 total collection locations. These programs are sponsored by the world’s largest companies and will contribute millions of dollars annually to schools and non-profits. Its affordable products made from non-recyclable waste materials are available in major retail stores nationwide in the US.
Benchmarking Issues
▪ Supply Chain ▪ Product Design & Development ▪ Financial Peformance ▪ Partnerships