Avoiding Bad Luck

Write comment

You have to register to comment.


There are no comments.

About this film

Acting sustainably requires eliminating the systematic spread of mined materials and chemicals, stopping the physical destruction of ecosystems and habitats, and building human relationships based on mutual trust amongst us all.

About The Natural Step

The Natural Step is a non profit organization founded with the vision of creating a sustainable society. For two decades, The Natural Step has been at the forefront of international research and dialogue about sustainable development. We have developed a proven, science based model that helps communities and businesses better understand and integrate environmental, social, and economic considerations. Founded in 1989 by Dr. Karl-Henrik Robèrt in Sweden, The Natural Step has grown to have offices in 11 countries and a list of partners that includes some of the world’s leading brands. The Natural Step is committed to researching the science of sustainability and linking it to real world applications. We work with people inside organizations to make informed decisions and create dialogue about the many challenges and opportunities ahead as we move toward a sustainable future.

About Dr. Karl-Henrik Robèrt

Professor Karl-Henrik Robèrt, MD, PhD is one of Sweden’s foremost cancer scientists and the founder of The Natural Step. He is a frequent speaker and author on sustainability and provides ongoing guidance and direction for the organisation. In recent years, Dr. Robèrt has stepped back from the day to day operations of The Natural Step and returned in earnest to his passion of scientific research through the Real Change programme, an international initiative linking university research specialisations with real world application using The Natural Step Framework. In 1999, Dr. Robèrt won the Green Cross Award for International Leadership, and in 2000 he won the Blue Planet Prize, the ‘Nobel prize’ for ecological sustainability, sponsored by the Asahi Glass Foundation. In 2005, he was awarded The Social Responsibility Laureate Medal by the Global Center for Leadership Business Ethics, and in 2006, Dr. Robèrt was included in the publication 100 Visionaries of the 20th Century. Dr. Robèrt holds a PhD in medicine from Karolinska Institute and has served on the faculties of many of Sweden’s most prestigious hospitals and universities, including Huddinge University Hospital, the Chalmers Institute of Technology, and Blekinge Institute of Technology. He is a Fellow of World Business Academy, Advisory Board Member at Georgia Institute of Technology, USA, and Doctor of Public Service – Honorus Causa at the University of Portland, USA. Dr. Robèrt lives in Sweden with his wife Rigmor and their two children.


Business Sector



▪ Product Design & Development ▪ Backcasting ▪ Biodiversity ▪ Business Risks & Opportunities ▪ Chemicals ▪ Cradle to Cradle ▪ Ecosystems & Ecosystem Services ▪ Emissions ▪ Fossil Fuels ▪ Land use ▪ Sustainability ▪ Waste ▪ Oceans ▪ Social Issues