Ecomagination: a true business effort

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About this film

Profitability, customer-relations and other bottom-line business concerns have driven the development of General Electric's Ecomagination program.

About General Electric

GE GE is a diversified infrastructure, finance and media company taking on the world’s toughest challenges. From aircraft engines and power generation to financial services, health care solutions, and television programming, GE operates in more than 100 countries and employs about 300,000 people worldwide - all dedicated to turning imaginative ideas into leading products and services. www.ge.com Ecomagination is GE’s commitment to imagine and build innovative solutions to today’s environmental challenges while driving economic growth. Since its inception in 2005, more than 90 ecomagination-approved products have been brought to market. With $5 billion invested in R&D its first five years, GE committed to doubling its ecomagination investment and collaborate with partners to accelerate a new era of energy innovation.

About Hans Enocson

Hans Enocson, President & CEO of GE for the Nordic and Baltic Region, (Estonia and Latvia) since 2007 is based in Stockholm, Sweden. He is primarily responsible for GE’s overall growth in the Nordic and Baltic Region and acts as the key interface to GE for governmental and corporate relations.


Business Sector

▪ Manufacturing ▪ Transportation ▪ Home Appliances


▪ Customer Engagement ▪ Greenwashing ▪ Leadership ▪ Product Design & Development ▪ Financial Peformance