Winning in the Zero Carbon economy

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About this film

Going beyond regulatory compliance puts companies in a better competitive position. Smart companies are envisioning where they want to be 20 years from now and working backwards to what they need to do today to be winners tomorrow.

About World Resources Institute

The World Resources Institute (WRI) is an environmental think tank that goes beyond research to protect the Earth and improve people’s lives. Our mission seeks to move human society to live in ways that protect Earth's environment and its capacity to provide for the needs and aspirations of current and future generations. We devote our energy, our skill and our resources to the pursuit of four goals that we believe are essential to fulfill our mission. Climate Protection. Protect the global climate system from further harm due to emissions of greenhouse gases and help humanity and the natural world adapt to unavoidable climate change. Governance. Empower people and strengthen institutions to foster environmentally sound and socially equitable decision-making. Markets and Enterprise. Harness markets and enterprise to expand economic opportunity and protect the environment. People and Ecosystems. Reverse rapid degradation of ecosystems and assure their capacity to provide humans with needed goods and services.

About Jonathan Lash

Jonathan Lash is president of the World Resources Institute (WRI), whose research, analysis and policy recommendations provide practical solutions to global challenges of environment and sustainability. He is recognized internationally for his expertise on climate change, energy security, and resource, environment and development policies. Mr. Lash has broad experience with public policy processes at the international, federal and state levels, and with corporate and business practices worldwide. Mr. Lash has been a catalyst in engaging business and industry in environmental and sustainability issues. From 1993 until 1999, Mr. Lash served as co chair of the President’s Council on Sustainable Development, a group of U.S. government, business, labor, civil rights, and environmental leaders appointed by President Clinton that developed visionary recommendations for strategies to promote sustainable development. In 2006 he played a key role in the creation and success of the United States Climate Action Partnership, a group of leading companies and environmental groups that in January 2007 issued a highly influential “Call to Action” on global warming. From 1987 to 1990, he headed the Vermont Agency of Natural Resources, having served the previous two years as Vermont’s Commissioner of Environmental Conservation. During his tenure in Vermont government, Lash helped write, win enactment of and implement innovative statutes on issues ranging from pollution prevention and solid waste management to protection of pristine streams. In 1990 he became director of the Environmental Law Center at the Vermont Law School, rated the best program of its kind in the United States. A former Peace Corps volunteer and federal prosecutor, Mr. Lash worked as a senior staff attorney at the Natural Resources Defense Council (NRDC) from 1978 to 1985, litigating and lobbying on issues related to pollution control, federal coal leasing, strip mining, and energy conservation. Mr. Lash earned his baccalaureate degree from Harvard University and his masters and law degrees from the Catholic University of America. He served as a law clerk to The Hon. Frank M. Coffin, then Chief Judge of the United States Court of Appeals for the First Circuit. Mr. Lash lives in Washington, D.C. with his wife Ellie, who teaches at Sidwell Friends School.


Business Sector



▪ Compliance ▪ Leadership ▪ Product Design & Development ▪ Financial Peformance ▪ Backcasting ▪ Business Risks & Opportunities ▪ Climate ▪ Energy ▪ Fossil Fuels ▪ Sustainability ▪ Government Regulation